Alliance Family of Companies

  • Marketing Manager

    Job Locations US-TX-Irving
    Posted Date 5 days ago(3/18/2019 9:33 AM)
    Job ID
    2018-2674
    Additional Benefits
    Cell Phone, Laptop
    # of Openings
    1
  • Alliance Family of Companies

    At Alliance Family of Companies, it is our mission to strive for excellence as we provide convenient, accessible and affordable neuro and cardiac diagnostic testing services in the privacy and comfort of the patient’s home. We have the audacious goal of innovating the delivery of healthcare services that enable physicians to create treatment plans and improve the patients’ quality of life. Established in 2006, Alliance currently partners with over 3,000 physicians in 32 states, making us the leading provider of neurological and cardiological diagnostic services in the U.S.

    Alliance is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

    Essential Duties

    Job Overview:

    The Marketing Manager will provide leadership in managing the Company’s marketing and brand management strategy.  Responsible for driving marketing strategies and tactics to competitively differentiate the Company and maximize market share, sales and profit.   Lead communication initiatives and brand activation on a nationwide level.  Lead media efforts – social, digital and traditional – to build brand awareness and effectively position the Company in the marketplace.  The Marketing Manager is a creative, progressive thought leader and influencer, with an analytical mindset.

    Primary Job Responsibilities:

    • Develop and manage the overall marketing and brand strategy to drive aggressive sales and revenue growth
    • Management and oversight of market planning, research, direct mail, email campaigns, advertising, web content development, social media, on-site signage and promotional programs as well as all other aspects of marketing needed
    • Serve as primary contact for marketing needs ---responsible for working with additional departments to ensure that best practices are implemented, and create/update processes as needed
    • Implement SEO & AdWords strategy to target potential doctors and build brand awareness
    • Maintain a strong understanding of the digital media landscape and ensure media strategies are aligned to KPIs to drive optimal campaign performance
    • Provide weekly/monthly reporting on marketing channel KPI performance - report recommendations and summaries to executive team as it relates to company initiatives
    • Provide leadership in defining, mapping and documenting key marketing processes
    • Effectively leverage the Company’s leadership position within the industry to cement the Company as the brand of choice
    • Define clear metrics to measure progress against strategic goals to ensure continued progress/improvement to optimize and accelerate results
    • Create business analytics and create dashboard reports in Salesforce to measure Marketing effectiveness, business performance, etc.
    • Manage budget performance and resources to ensure all deliverables are met on time
    • Serve as the marketing expert, both internally and externally
    • Liaise with Chief Medical Officer and others in senior leadership
    • Perform other duties as assigned

    General Job Responsibilities

    Education/Experience:

    • Bachelor’s degree required, preferably in Marketing, Advertising or Public Relations
    • Minimum 4 years of experience in a Marketing Management role

    General Job Requirements

    Qualifications:

    • Demonstrated ability to lead a team
    • Proven success in building a brand
    • Experience in digital advertising
    • Background in healthcare preferred
    • Ability to work at both a strategic and tactical level
    • Superior analytical, strategic and budgetary skills, with a high level of business acumen
    • Ability to manage multiple projects and tasks with competing priorities
    • Outstanding verbal and written communications skills
    • Proficient in Microsoft Office applications
    • Proficient in Adobe Creative Suite
    • Proficient in Salesforce & Pardot
    • Superior organizational skills
    • Ability to adjust priorities as circumstances dictate
    • Ability to communicate effectively across all levels of the organization

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